Comparison of American and British English

Comparison of American and British English Many English speakers and do not realize the vast differences between American English and British English. Some might falsely assume that the two are filled with more similarities than differences, and that the rules separating American English and British English are simply finicky points that are arguable and not especially noteworthy. The fact remains that what might be considered inconsequential to some readers can be taken as serious grammatical errors when crossing the Atlantic divide.PunctuationTake, for example, the use of punctuation within quotes. Many American middle and high school students consistently confuse the rules associated with punctuating quotations. The uncertainty is so rampant, that the mystery tends to remain a significant issue during, and even after, the college years. So just where does that period go when there are quotes involved? The answer to this question changes, depending if you are looking at American English or British English grammar rules.In A merican English, it is standard for periods and commas to be placed within quotations:Their teacher dismissed them with a curt class dismissed.There is one dominant exception to this rule, and that is if the quotation is followed by a parenthetical source reference:The political game, according to Smith, seemed far less evasive than the candidates themselves (24).According to British English grammar rules, however, the punctuation is only placed within the quotation marks if it is punctuation that is a part of, or is related to, the quoted text. For example, notice the differences in which the following sentences would commonly be written, depending if the author is following American English or British English grammar rules.American English:A sign on the front door announced that the owners were out to lunch.The names given to the characters were Anabelle, Zach, and Cody.British English:A sign on the front door announced that the owners were out to lunch.The names given to the char acters were Anabelle, Zach, and Cody.With both American English and British English, semi-colons and colons are placed outside of the quotation. Writers and editors who are often confused between the two distinct sources of grammar rules will be happy to find that at least there is agreement with this one aspect of punctuation.SpellingBeyond punctuation, there are several rules relating to spelling that are significant to note. First, words that end in –er in American English typically end in –re in British English (theater vs. theatre). Additionally, words that end in –or in American English typically end in –our in British English (honor vs. honour). Finally, one of the most common differences in spelling is with American English words that contain the suffixes –ize or –yze (also –ization). Such words are generally spelled with –ise or –yse (or –isation) in British English. As with any grammar rule, there are ex ceptions, and any writer or editor who often switches between American English and British English would benefit from studying these instances in depth.Also, one of the little-known rules regarding discrepancies between American and British grammar is with verbs that end in a vowel plus l. In British English, the l in such verbs is doubled before the addition of a suffix that begins with a vowel (travel = traveller). In American English, this is not the case, and the l remains a single letter (travel = traveler). This is an issue that many spell-checker programs will not catch, especially if the program is created within the US.Some words, however, are spelled differently within British English and American English, depending on their usage. For example, while American English uses practice to denote both the noun and verb form of the word (She practiced piano often and The doctors practice was busy), British English uses practice as the noun form and practise as the verb form (She practised piano often and The doctors practice was busy). Similarly, while American English uses license as both a noun and verb, British English spells the noun form as licence and the verb form as license.In many cases with these particular words, the American English version of spelling is acceptable in the UK, as likewise the British English version is acceptable in the US. Most seasoned readers have seen the words spelled in both the British English and American English form, and understand them regardless of which continent they consider as home.Words commonly confusedIn addition to punctuation and spelling, there are words that are commonly confused between British English and American English. The list below is from the Oxford Dictionary:American/BritishJumper/Pinafore DressSweater/JumperEraser/RubberPants/TrousersPanties/PantsChips/CrispsFrench Fries/ChipsA garden in the UK is the same thing as a yard in the US, and a lounge in Britain is the same as a living room in Americ a. Such discrepancies as these abound between the two, and complete lists can be found online.Words not usedThere are many words commonly used in American English that are not used in British English, and vice versa. Words such as burglarize and co-ed are not standard in British English writing, and could confuse audiences when used without contextual clarification. Conversely, some commonly used words in British English can lose their meaning for American audiences (for example, lorry and loo). Anyone who writes or edits for both British and American audiences should study the extensive lists of words that hold different meanings between the two forms of English language usage.

Skyscraper Technique How to Improve Your Content - CoSchedule

Skyscraper Technique How to Improve Your Content There is a long-standing SEO technique out there called the skyscraper technique. Have you heard of it? It consists of three steps. Find top performing content. Create better content than the current top performers. Try to get a bunch on people to link to your new content. It sounds pretty straightforward, and it is. Its a technique that has been shown to get good results, but not all of us are SEO experts, so how can it help us? The reality is that you dont have to be an expert in SEO to use this strategy to improve your content marketing. It works for everyone. Before you jump in, it is important to understand what this technique is not: An exclusive SEO thing meant for nerds. Permission or license to steal someone elses work or content. Permission to claim an entire idea, without building on it, as your own. I know what youre thinking.  What am I getting myself into here?   Hang with me–this could really help your content. Recommended Reading: How to Improve Your Content With a Content Audit Template How To Use The  Skyscraper Technique To  Improve Your Content Marketing The skyscraper technique is actually a fairly simple method that will allow you to see the top content for a given keyword string or topic idea. Using a few simple tools, you will instantly know what posts are being shared the most, what topics they are covering, and the level of quality the currently-shared content is at. As a content marketer, this is gold. Not only will you be armed with some great content ideas, but you will be able to target your content marketing to what your audience is already demanding.  And, lets not forget about the insight of overall content quality. The skyscraper technique will show you where the bar is in terms of content quality. In theory, you should be able to one-up that content and produce something even better. Heres how the technique works. Get Your Free Skyscraper Technique Template Bundle Download three free resources to create better content than your competition: A Skyscraper Technique checklist to apply this advice on every post you write. A Content Writing Template to create content and keep it organized. A Competitive Content Analysis spreadsheet to research your competitors (so you can create something better). How to Improve Your Content with the Skyscraper TechniqueStep #1: Find Top Performing Content BuzzSumo  is a great little tool for finding content ideas. As a content research tool, BuzzSumo  can provide you with a conclusive list of some of the most popular content for a given set of keywords. As an example, take a look at this search for content marketing. You can easily see the top content for the term "content marketing" based on social shares per network, plus total social shares overall. You can find quite a bit of information, even without a paid subscription. However, with a paid subscription, you can also view backlinks and see who shared each piece of content. Understanding what the top content on your topic is helpful for the following reasons: Sharpening your focus on specific post ideas. Course corrections on topics you already cover. Finding new ideas on how to approach old topics. Uncovering new topics that you are missing completely. Here's how to improve your content with the Skyscraper TechniqueThe results can be listed based on the number of times it has been shared on social media in total, or by network. Both of these factors are important for this step. By default, BuzzSumo  will  sort by total sharing stats: If you don't have a paid subscription to BuzzSumo, don't worry. You can find backlink information for top content free using the Moz Toolbar (which works with either Chrome or Firefox). Once you've installed the toolbar, take the keyword you entered in BuzzSumo, and try searching it on Google. These won't necessarily match the "most shared" posts you've surfaced with BuzzSumo, but the data you find will still be useful (and it'll show you even more posts to gather inspiration). This toolbar will add an overlay to each search result providing backlink information for each page. Specifically, it'll tell you: Each site's Domain Authority. This is a metric on a 100-point scale that tells you how authoritative a site or blog is. The higher this number, the harder they will be to compete with for  page one space in Google's search results. Each result's Page Authority. This is similar to Domain Authority, except it refers only to how authoritative that specific page is. How many backlinks each result has received. If you see lots of posts with high numbers of links, this shows you've found a popular topic. Next, compare that to content to the posts that BuzzSumo says are  most likely to be shared via social media: When you start to compare these two lists, things might get interesting. The key is understanding what you should  actually  do with this information. Here are some tips: Grab some of the best topic ideas and file them away for later. (Don't steal!) Figure out what topics are being shared the most on social media. What do they have in common? Understand what type of content is being linked to the most from other sites. Get a benchmark on the type of the content that is being shared (text, photos, videos, etc.) Understand headline intricacies for both linked and shared content. See the big content topics that readers care about. Think about this method as a way to get smarter about the type of content that your audience wants to read, link to, and share via social media. Tip: If you find yourself interested in finding a bit more data, you can always try a Google search or a search on Twitter.com itself. Both of these resources can add another layer of data to your findings. Step #2: Create Better Content Than The Current Top Performers The next thing that you should do is take an audit of   the  content that is performing the best. This will help you improve your own content by understanding what exactly makes up a top post. Begin by clicking through to a few of the links on your BuzzSumo  search results. What are the common themes that you see? Here are a few of the things you should be looking for. Average content length. Average number of images. Overall quality of content (rank from 1-10). Specific keywords/key-phrases used. This can work even better if you chart your findings. For the chart below, I audited the term "skyscraper technique" which is the keyword I used to write this post. The goal here isn't scientific data. More so, it is about taking the time to analyze the content beyond the service. Use a simple word count tool to figure out how many words are on the page, or a word frequency counter to make a guess at what keywords the post is targeting. Adding a simple tally of the images and videos in a post also gives you an idea of what type of content is performing so well. For example, could you spring ahead by introducing a post with video content? Recommended Reading: 21 Social Media Templates That Will Help You Execute a Strategy for 10X Growth Step #3: Now, Make Something Better Than Everyone Else on the List Here are a few things you can do. Make Your Content Longer and More In-Depth One of the simple things that you can do to one-up your content marketing competitors is to create longer content than they do. Results has shown that longer content typically performs better on search engines, so taking the time to add a few hundred (or thousand) extra words can easily pay off over time. Add Images, Videos, and Other Rich Content You will notice that some posts actually offer little written content, but rather a lot of images or video-based content. This can make for excellent content that readers love to share and link to. Be sure to take note if there are no top sites offering this type of content. It could provide an opportunity for you to leap ahead. Dig Deeper Into the Topic Even today there are still many pages that rank well on Google, but provide little actual value to the customer. If you notice this happening, then you have a golden opportunity to add something of value to the mix. Never miss the chance to simply do a better job of covering a topic and making things useful for the reader. Think More Strategically Many blog posts do a poor job of using keywords and do little to emphasize the SEO value of content marketing. Simply adding this additional effort to your process could make the difference. Step #3:  Get People To Link To Your Content The third step of the skyscraper technique   is usually the hardest. How do you get people to link to your blog? Sure, there is always promoting it on social media, but what else is there? There are a lot of theories and questionable methods that even involve cold-pitching via email, but they rarely work and should be used with caution. The better, and more reliable, way is to simply earn it by creating better content. Remember, we decided to give this skyscraper thing a try because we wanted to improve our content marketing. That means two things: Better content ideas. Better content. Nothing builds backlinks like great content. #QualityFirst #SEO #ContentMarketingIt really is as simple as that. Try Applying the Skyscraper Technique Yourself With the skyscraper technique, we can easily see what content is performing the best and being shared the most. This should easily help us generate a constant supply of new ideas for blog posts and content marketing campaigns. In some ways, I like to think of this technique as a simple way of introducing new ideas and thought patterns into my brain. After one look at BuzzSumo, I usually have new blog post idea that I may not have thought of on my own. There is value in that. Always remember that the end-goal here isn't to copy the ideas and content from another post. You should be able come up with your own take on a topic, and do it better. The skyscraper technique will help you understand what topics to cover and how to cover them in a way that will help you leap ahead of the competition.