E-marketing strategies for Nestle

E-marketing strategies for Nestle Consumers buying behaviour and want often changed rapidly as the trend of the market and the current fad had worked closely with the advancement of technology. Marketing has also moved to helping the buyer to buy rather than the traditional way of advertising that more towards to helping seller to sell which lead to companies to use the Internet as the effective tool to provide the customer with information and gained their buying decision whilst develop a lasting relationship. (Charlesworth, 2009). There are numerous of companies set up their business online, as a result, each business owner has to come out with new and appropriate e-marketing strategies in order for their company to be one step further or stay competitive with its rivals. As in the food manufacturer industry, Nestlà © (M) Bhd. had growth and made expansion throughout Malaysian which became the trusted names in every household from generation to generation. As to move along with the current fab, Nestlà © (M) Bhd a lso breaking its traditional ways of advertising and penetrate into the Internet world in order to stay on top of the summit of food manufacturer leader in the country and increase the company Return on Investment. 2.0 Introduction E-business has become in vogue because of it benefits such as cost effective, enable better customer relationship, gaining competitive advantage and etc. By making the appropriate and critical use of e-marketing strategies and practices through Internet, companies can achieve their objectives and sustain competitive advantage over its rivals. As for this report, Nestlà © (M) Bhd. will be chosen as the case study. Nestlà © Malaysia is the food manufacturer which manufactures its products in 7 factories and operates from its head office in Mutiara Damansara, and 6 other offices in Malaysia. Nestlà © Malaysia manufactures more than 300 Halal products with the brand name such as MILO, NESCAFÉ, MAGGI, NESPRAY, KIT KAT and etc. (See Appendix 1 for Nestlà © Malaysias history) In this business report, it illustrates e-marketing strategies of Nestlà © (M) Bhd. that can be adopted to achieve the objective of the company, which are likely to produce the best of Return on Investment (ROI). In order to achieve this objective, Nestlà © (M) Bhd. can: Build and market Nestlà © Brand via internet Advertise and attract more online users to Nestlà ©s website Improve online sales and boost business profit Develop and build relationship with customer base The e-marketing strategies recommended to Nestlà © (M) Bhd. to implement to achieve the company Return of Investment (ROI) as mentioned above are website development, viral marketing, affiliate marketing, search engine optimization (SEO), domain name, online advertising and email marketing. 3.0 E-marketing Strategies Nestlà © Malaysia can be Adopted to Achieve the best of Return on Investment (ROI) 3.1 Website Development To achieve the objective of Nestlà © Malaysia to produce the best of Return on Investment (ROI), developing and designing a good website is the most important and initial stage in the e-marketing strategies. Based on the Internet World Stats (Figure 1), Asia has the highest percentage of Internet users in the world; this shows that Asia is an Internet-mature country among the world and this indicates a potential online market whereby Internet is currently a fad tool for them to look for information, therefore, a quality website design is a key to attract more online users to Nestlà © Malaysias website. 3.1.1 Presentation Based on Dr. Wilson (2003), the splash pages which is the home pages with dancing logos powered by Macromedia Flash technology designed to annoy and turn away visitors before they reach the real home page. Charlesworth, (2009) states that a website should be designed for its target readership and is easy to find information. In the case of Nestlà © Malaysia, some of the webpage of it brands such as NESLAC, MAGGIE are designed with Flash type technologies. Nestlà © Malaysia can improve on this area because a web page is designed for key audience and sending messages around their needs and glossy graphic form the Flash will grabs attention and brand association from the audience. (Tobin, 2008). Nestlà © Malaysia also has to ensure that the entire site is consistent, with every page in the site is follow the same layout and structure. Besides, in terms of the subject of the page width, the site should be user printed friendly by setting the page width not more than the maximum width of 750 pixels to conveniences the visitors when they want to do print-out from the site. The site also should avoid using the large images especially on the front page as this will slower down the download time of the site and simply turn away the impatient web users. (Charlesworth, 2009). 3.1.2 Usability According to Charlesworth (2009), website usability is to aid visitor to achieve their objectives for visiting the site in the simplest as easiest way. Most of the Internet users are used to a certain user interface elements where they usually reluctant to learn or adapt new thing with just to use the website. Nestlà © Malaysia should design its sites with a clear categorization of its brands. In a case of a user would like to look for the information regarding Growing Up Milk, the site should easily link to the user, e.g. Brands > Milk > Growing Up Milk > NESPRAY. This is vital as a smooth visitors flow will definitely adding percentage of turning an Internet browser into e-shopper. As Nestlà © Malaysias website comes along with many pages with its myriad of product brands, the navigation of the site should be taking into account. This is because some of the users might not arrive on the front page when they enter the site, so there is a possible risk for this potential users might not aware of other content from the site. Nestlà © Malaysia should ensure that the in-site search facility they provided will offer a marketing message, i.e. search again, whenever there are no matching products for the users particular search. 3.1.3 Content According to Chen Barnes (2007), shoppers make purchase decisions based on the information provided by the sites. Besides, content is being recognized by the users where a successful Internet presence has always been about effectively delivery of the information of the visitors wants Content is king!. Nestlà © Malaysia should always -update the content of its site by providing the latest and useful information of the product for each of its brands. Nestlà © Malaysia also can give a description of ingredients used, dietary exchange per serving and allergen information such as eggs, milk, soy to steer clear of consequences of customers who are allergic to certain ingredients of each of its brand products. By adopting the web as a commercial medium, Nestlà © Malaysia can benefited in a way that it can deliver its products such as products promotion, newly launched products through a direct and information oriented manner to the web users. This can help Nestlà © Malaysia to lower their cost for postage, printing cost, television commercial cost that incur when using the traditional advertising. 3.2 Viral Marketing Viral marketing have the extremely powerful effect in the form of word-of-mouth advertising techniques which utilizes the popularity of online social networks, forums, email, blogs and other resources to deliver marketing message and hence bring exponential business growth. Nestlà © Malaysia can market and build its brands through these channels such as Facebook, MySpace, Tagged, Twitter. According to Figure 2, more than 30 billion pieces of content such as web links, news stories, blog posts, notes, photo albums, etc had been shared each month in Facebook. Nestlà © Malaysia can use Facebook to build the brand of its products as the company can target these number of users in Facebook to promote the brands. For instance, Jane a Facebook user who shared her newly experiences on the taste of Nestlà © new products, MAGGI ® TASTYLITEà ¢Ã¢â‚¬Å¾Ã‚ ¢ Atta Whole Wheat Instant Noodle by uploading pictures of her having the noodles will certainly draw the attention of her Facebook users friends to browse on the Nestlà ©s website. This can lead to the increase of sales of Nestlà © and helps Nestlà © to achieve the Return on Investment. Based on the graph above (Figure 3), the numbers of visitors to Twitter.com in May are exceeding 20 million. The users of Twitter often post their daily status on their account and many user of Twitter will follow their friends tweets. This can help Nestlà © if for instance, Alan a Twitter user who satisfy after experienced with Nestlà © products and posted the review on his Twitter account, this will more likely to let his friend who follow his tweet will make purchase of Nestlà ©s product if they have read positive comments from the tweet. 3.2.1 Criteria that requires for Successful Viral Campaign Nestlà © Malaysia has to ensure that the information on its site is: Easy to forward For instance, Nestlà © should making sure that its website enhance a good usability techniques that will make the receiver to pass the information of the sites on to others. The Nestlà © site can add in the email to a friend button on every product so the visitors can easily share the information with their friends. (Charlesworth, 2009) Right target audience Nestlà © Malaysia can provide more details information regarding the products so that the receiver will realize which message are suitable to forward to their friends. Take for example, the dairy products from Nestlà © Malaysia can be range from growing up milk to adult milk, therefore, Nestlà © should categorized its products accordingly so that the consumers will only forward the message to their friends in accordance to their needs. (Charlesworth, 2009) Message is placed where it can be seen Nestlà © Malaysia not only can target its products information message and ads on mailing list but it only can place them on an appropriate website, blog. For instance, Nestlà © Malaysia can place its product on the local famous food blog such as Criz Bon Appetite blog because there were many blog viewers who followed the blog and therefore they will also notice on Nestlà ©s ads. (Charlesworth, 2009) 3.3 Affiliate Marketing There were many types of affiliate marketing such as Pay-Per-Click (PPC), Pay-Per-Sale (PPS) advertising, loyalty websites, email lists and etc. Nestlà © Malaysia can use affiliate marketing as one of its marketing strategy to improve its sales while build up its brand and finally lead to produce the best of Return on Investment. For example, Nestlà © Malaysia can advertise its products in ClickBank.com where Nestlà © Malaysia itself become the vendor in ClickBank and wait for the affiliate marketers in ClickBank to promotes its products. Then, the marketers in ClickBank will promote the Nestlà © products on the Internet, if any buyers who click and browse on the marketers link, ClickBank will charge on Nestlà © in the share profits basis upon a successful purchase. This type of charging are knows as Pay-Per-Click (PPC). One of the advantages of Nestlà © through this strategy is that it will have a wider place to sell its products and the more websites that publish by the marketers will naturally provide more customers and create more sales. As through this strategy, it will help Nestlà © to build up the brand name of and at the same time increase sales volume and achieve time efficiency. 3.4 Search Engine Optimization (SEO) Search engine optimization is one of the very potent e-marketing approaches that can help Nestlà © Malaysia in achieving its objective of producing the best of Return on Investment by increase the traffic to its website. This can be done by enhancing the visibility and accessibility to Nestlà © Malaysia website from search engines such as Google, Yahoo!, Baidu and etc. According to the Jupiter Media Metrix, surveyed resulted that 47% of web users said that the most common way they find products or online stores is through search engines. The top 10 results to the search query get 78% more web traffic as compared to the subsequent listing. (Strauss, El-ansary, and Frost, 2003). 3.4.1 Comparison of daily traffic rank trend between Nestle Malaysia Berhad Unilever Malaysia from Jun-Aug10 of both Based on Figure 4 5, Nestle Malaysia ranked number 205,070 while Unilever Malaysia ranked number 1,199,354 in the world according to the alexa traffic rank. This indicates that Nestle Malaysia had a very low percentages visitors visit on their sites as compared to its competitor, Unilever Malaysia. The fraction of visits to the site referred by search engines for Nestle Malaysia is roughly 11% while approximately 45% for Unilever Malaysia. Unilever Malaysia is relatively popular among users in the city of Kuala Lumpur which ranked #14,163. Figure 6 illustrates that Google dominated the market share of search engine in Asia which is about 86.30 percent out of the total market share. In order to gain competitive advantage and to increase the website traffic, Nestlà © Malaysia should adopt search engine optimization strategy through the famous search engines Google. Besides, Ottos Cookies also can place their advertisement in Google AdSense so that online users will aware of Ottos Cookies website that appeared on the various websites of Google. This also can help Nestlà © Malaysia to gain more visitors to their websites. 3.4.2 Advantages of Search Engine Optimization (SEO) The advantage of search engine optimization is that it can deliver Nestlà © Malaysia website among the top ranked sites in the web. There will be a greater likelihood of internet users visiting Nestlà © Malaysia website if it is ranked on top of the first page as compared to the website ranked at third or latter page of search engines. Moreover, search engine optimization also aids Nestlà © Malaysia in promoting the brand on the related award Nestlà © Malaysia has won such as the Asian Marketing Effectiveness Awards (AMEA) 2007 from the NESCAFÉ Kick-Start category. This will definitely lead to the visitors decision and assist visitors to come up o purchasing Nestlà © Malaysia products. 3.5 Domain Name The domain name of the company is the fundamental when considering the website as the company brand. According to Murphy and Scharl (2007), an effective online presence is crucial to a brands internet success whereby a successful online presence came in place. This can be successful when customers can found the brand name when they type the brand name followed by the global or the country suffix in the search engines. By using the company trademark or its brand name can certainly helps consumers to quickly find the site and adds power to the brands. (Strauss, El-Ansary, and Frost, 2006). This is added-value to Nestlà © Malaysia which registered the domain name with the local country suffix as nestle.com.my. Besides, Nestlà © Malaysia also can create multiple domain names to cover variations of it products brand as well by using the top search engines- Google to promote its domain name. This can help Nestlà © Malaysia to promote its websites and attain more online users to its site. 3.6 Online Advertising Nestlà © Malaysia objective is to produce greater Return on Investment by creating brand awareness of the public through the medium of Internet. As for this, Nestlà © Malaysia can use the online advertising as it is the powerful tool to start and strengthen relationships with customers in brand promotion. Nestlà © Malaysia can place their advertisements of their various brand of product through the web. For instance, Nestlà © Malaysia can apply one of the forms of paid advertising models such as Pay-Per-Click (PPC). (Charlesworth, 2009). By using Pay-Per-Click advertising, Nestlà © Malaysia can place their advertisement in Google AdWords whereby Nestlà © Malaysia advertisement will appear in the search results of Google when people search on Google using one of its keywords. For instance, the keywords of good food, good life will immediately link Nestlà © site on top of the search engines. Nestlà © Malaysia will only have to pay to Google on performance when the users click on the advertisement of Nestlà © Malaysia. However, the keyword bid in Google also might be affected by the Clickthrough rate (CTR). The keyword bid of Google are depends on its quality score. If the previous ads of Nestlà © Malaysia had been attracting many clicks from the users, naturally this good track of record will gain more credit. This is a disadvantage for the first time advertisers as they will be penalized as they do not have record of history. (Charlesworth, 2009). With the increase number of information, people and time spend on Internet; Nestlà © Malaysia can easily promote its brand through online advertising. Besides, by using the Pay-Per-Click advertising, Nestlà © Malaysia can easily track the number of people who gets to know their advertisement and this can help them to trace the popularity of their brand in the Internet and also the effectiveness of their advertisement. Moreover, Nestlà © Malaysia also can advertise its brands on the blog and forum in the form of banner ads. For instance, the famous social media sites such as Blogger, Lowyat.net forum and etc. There is also community websites where Nestlà © Malaysia can post its ads as the content of the community websites is decided by the community members. (Charlesworth, 2009). In addition, online advertising also has greater range as compared to publications such as TV advertising which cater to a particular geographical area. As Internet can reach people around the world, Nestlà © Malaysia brand will be recognized globally and hence this can create business opportunity by bringing Nestlà © Malaysia out of the country. 3.7 Email Marketing Nestlà © Malaysia can specially create lists of consumers who agree to receive email to have the privileges to redeemed special rewards such as gift certificate from Nestlà © Malaysia to attract consumers to give them permission to email them on relevant news from Nestlà © Malaysia. This can attract more consumers to visit their website and at the same time brush up Nestlà © Malaysia brand name. Additionally, Nestlà © Malaysia can request the consumers email address and information used to registers a site when they make an online or offline purchase. By doing so, Nestlà © Malaysia actually can give online memberships to their customers who register to their websites and for every new registered customers will entitle extra discounts when make purchase on their products. This can help Nestlà © Malaysia to targets their consumers based on geography, age, income, spending powers and etc. Nestlà © Malaysia gets to build and maintain the relationship through a variety of communications such as newsletters, special offers or promotions to members, and customer services. With email marketing, Nestlà © Malaysia can transmit their email about the company products and services promotions instantly to the potential customers with literally just the click of a mouse and this factor already make email marketing strategy an extremely cost effective. In addition, as compared to offline normal postage, email advertising is faster and convenient. There are also no printing and postage charges required for email advertising. 4.0 Conclusion and Recommendation It is important to Nestlà © Malaysia to have a better understanding on how the e-marketing strategies will bring effects towards achieving the company objective of producing the best of Return on Investment. Applying the appropriate strategies based on the company needs will help the company to stay competitive and stand strong in the market. In order to be better and having more opportunities than the rivals, the e-marketing strategies that chosen by the company also must compatible with current fad of the market and be creative from others in the sense that it also should applicable to the company. (3310 words) 5.0 Harvard Referencing 5.1 Book Resources Charlesworth, A., 2009. Internet marketing: a practical approach. Slovenia: Butterworth-Heinemann. Strauss, J., El-Ansary, A. and Frost, R., 2006. E-marketing. 4th ed. United States of America: Pearson Prentice Hall. Turban, E., King, D., Viehland, D. and Lee, J., 2006. Electronic Commerce A Managerial Perspective. 4th ed., United States of America: Pearson Prentice Hall. 5.2 Electronic Resources Alexa Internet, 2010. Nestle Malaysia Berhad. [Online] Available at: http://www.alexa.com/siteinfo/nestle.com.my# [Accessed 20 August 2010]. Alexa Internet, 2010. Unilever-static Version. [Online] Available at: http://www.alexa.com/siteinfo/unilever.com.my [Accessed 20 August 2010]. Available at: http://www.crizfood.com/ [Accessed 15 August 2010]. ClickBank, 2010. [Online] Available at: http://www.clickbank.com/index.html [Accessed 16 August 2010]. Facebook ,2010. Press room: Statistics. [Online]. Available at: http://www.facebook.com/press/info.php?statistics [Accessed 18 August 2010]. Folio Snap, 2010. Twelve reasons not to have flash website. [Online] Available at: http://www.foliosnap.com/whynotflash.php [Accessed 10 August 2010]. Google AdSense. Maximize revenue from your online content. [Online] Available at: https://www.google.com/accounts/ServiceLogin?service=adsenserm=hidefpui=3nui=15alwf=trueltmpl=adsensepassive=truecontinue=https://www.google.com/adsense/gaiaauth2followup=https://www.google.com/adsense/gaiaauth2hl=en_US [Accessed 22 August 2010]. Google Adwords. Advertise your business on Google. [Online] Available at: https://www.google.com/accounts/ServiceLogin?service=adwordshl=en_USltmpl=adwordspassive=trueifr=falsealwf=truecontinue=https://adwords.google.com/um/gaiaauth%3Fapt%3DNone%26ugl%3Dtruegsessionid=dv6snIDEoVr750b7WVNf8g [Accessed 25 August 2010]. Internet World Stats, 2010. Internet Users in the World Distribution by World Regions 2010. [Online] (Updated 30 June 2010) Available at: http://www.internetworldstats.com/stats.htm [Accessed 9 August 2010]. Maggie, 2010. Lets masak-masak. [Online] Available at: http://www.maggi.com.my/ [Accessed 9 August 2010]. Murphy, J., Scharl, A., 2007. An investigation of global versus local online branding. International Marketing Review, [Online] 24(3), pp. 297-312. Available at: http://www.emeraldinsight.com/10.1108/02651330710755302 [Accessed 8 August 2010]. Nestlà ©, 2010. Neslac excella gold. [Online] Available at: http://www.excellencebeginsyoung.com.my/ [Accessed 8 August 2010]. Nestlà ©, 2010. Nestlà © insights: Awards and Recognition. [Online] Available at: http://www.nestle.com.my/Nestle+Insights/Corporate+Information/awards.htm [Accessed 23 August 2010]. Nestlà ©, 2010. Nestlà © insights: Awards and Recognition. [Online] Available at: http://www.nestle.com.my/Nestle+Insights/Corporate+Information/awards.htm [Accessed 23 August 2010]. Nestlà ©, 2010. Nestlà © insights: Nestlà © in Malaysia. [Online] Available at: http://www.nestle.com.my/nestle+insights/corporate+information/nestleinmalaysia [Accessed 8 August 2010]. StatCounter Global Stats, 2010. Top 5 search engines in Asia from Jan 10 to Aug 10. [Online] Available at: http://gs.statcounter.com/#search_engine-as-monthly-201001-201008-bar [Accessed 21 August 2010]. TechCrunch, 2010. Costolo:Twitter now has 190 million users tweeting 64 million times a day. [Online] Available at: http://techcrunch.com/2010/06/08/twitter-190-million-users/ [Accessed 15 August 2010].

Essay on the Test of Faith in Hawthornes Young Goodman Brown

Young Goodman Brown:Â   A Test of Faith The story Young Goodman Brown is about a man and his faith in himself, his wife, and the community they reside in. Goodman Brown must venture on a journey into the local forest, refuse the temptations of the devil, and return to the village before sunrise. The time era is approximately a generation after the time of the witch trials. Goodman Brown's struggle between good and evil is a struggle he does not think he can face. He reiterates his false confidence to himself repeatedly. Goodman knows what he must do but dreads the deed. Upon entering the forest he is suspicious of every rock and tree, thinking something evil will jump out at him. When he finally does meet someone on the trail, who appears to be of evil origin, he feels confident that he can refuse any temptations. This evil person makes several advances and Goodman refuses. This makes Goodman feel strong until they meet his childhood catechism teacher and see her turned. This act deters his confidence to a great degree. He continues down the trail looking for hope in the heavens but hears onl... ...community. Although these career driven people do not have a book to guide their path, they pursue it none the less. Some of these people have lost, or never had the belief, of reaching heaven, or even its existence. These people are the peers of the believers and set the rules or guidelines for career goals. So in effect the status in the community is a way of saying they are better. The people who do not believe in any god-like being fight in an effort to make their mark on the world, for this is the only they can be recognized or remembered. Â  

Analysis, Synthesis, and Evaluation of the Eagle Manufacturing Company

A. Ted Jones has been the supply manager for the Eagle Manufacturing Company for the past two years. B. Although Ted Jones has a great team of buyers, expediters, and support staff who carry out top notch work, the morale in Ted’s department is low. i. One of the senior buyer’s in Ted’s department, Bill Wilson, submitted his resignation. Bill accepted a position at another company where he will be paid substantially more although he will be doing the same work and will be under the same amount of stress. C. The previous month’s performance data for the office shows: 743 transactions, 98 percent with delivery on or before specified dates, 87 percent of supplies and material purchases at or within 5 percent of target price, 9 percent late deliveries, and a 5 percent rejection rate of materials and supplies received. D. A purchase request for a new robot, that according to estimates would cost $5. 5 million, was submitted by the maintenance department. It was supposed to be delivered and operational in seven months and only one source of supply was able to meet the delivery date. . An experienced buyer in Ted’s department, John McCauly, was negotiating with Fenwick Electronics for the robot. Although the maintenance department proposed $5. 5 million, Fenwick proposed $7. 2 million. Because of time, Fenwick was the sole source for obtaining the robot. b. John learned that the $5. 5 million estimate on the robot was in reality not an estimate but the amount budgeted for the machine last year. E. Several members from other departments of Eagle Manufacturing Company are not satisfied with Ted and the supply management department’s work. c. The Vice President of Operations, Tim Raines, and the Vice President of Marketing, Ron Hankins, were not happy that operations had run out of parts that week. Also the quality of the incoming parts was causing major production problems. d. The president’s secretary was not satisfied with the poor quality of the janitorial services contractor. e. The head of administration, Mary Jacobs was not satisfied with the quality of the new brand of paper which was constantly jamming the machine thus reducing productivity and increasing frustration amongst the administration epartment. II. Major Problem A. One major problem is communication between the various department and an understanding of the ins and out of each department and how each function of each department can affect another department in some way. B. Another problem is the quality of the services or products purchased by the supply management department. Because the quality of the services or products were low, the quali ty of work or product are also low which can affect profit and can also affect the way another department can accomplish tasks. III. Possible Solutions/Alternatives A. Communication would greatly help this situation. For example John, who is a buyer in Ted’s department did not know the $5. 5 million estimate on the new robot was actually the amount budgeted for the robot from the previous year. If John, the maintenance department, and even the finance department had been in frequent communication with each other regarding the new robot, John would have had a basis for developing a realistic negotiating objective with the supplier of the robot, Fenwick Electronics. There really is no disadvantage to good communication within each department. B. Each department needs to understand how the activities in their department can affect other departments, company profits etc. For example supply management, manufacturing, and operations are related. New product development begins with the manufacturing department. The manufacturing department submits a materials requisition to the supply management department. If the manufacturing department does not give the supply management department sufficient time to compare costs in order to purchase wisely, the company will most likely pay higher prices for materials. C. Eagle Manufacturing Company should hire a Director of Quality Assurance if they have not done so already. The Director of Quality Assurance would be involved in the development of new products to involvement in sourcing, supplier development, and qualifying the potential supplier. The Director of Quality Assurance’s objective would be to minimize quality problems throughout the supply chain thus minimizing problems other departments may experience. Although hiring somebody to handle quality assurance would be another expense to Eagle Manufacturing Company, hiring somebody to handle quality assurance would be like an investment. This person would ensure that the quality of a potential supplier is exceptional which would then create good quality work which would then increase profits for Eagle Manufacturing Company. IV. Choice and Rationale Eagle Manufacturing should first and most importantly focus on good communication within their departments and also make sure each department understands how all departments are interconnected and affect one another. Encouraging and maintaining open communication throughout the procurement process will 1) reduce the frustrations within each department and raise company morale and 2) possibly cut costs for supplies. V. Implementation/The Action Plan Ted Jones, the supply management manager for Eagle Manufacturing, must discuss the communication problem between departments to manager of each department immediately.

Final Project Scenario Solution Darren Coco HSM Essay

Statement of Opportunity The services provided for high school dropouts will require a knowledgeable staff in different fields to obtain the skills needed to gain employment. Offering education courses and tutoring in basic reading and writing skills, with the goals of getting the students ready to take a GED test or working towards a high school diploma. Impact on Organizational Structure A professional staff that works well with high school children, volunteers who are willing to be patient and work with the professional staff. The need for a human resource department is very important, and will represent the collective capabilities and experiences of its people. Usually with high school dropouts it is based on social background and academic behaviors. The organizational structure needs a positive teacher-student relationship where the students will be encouraged to want to learn and succeed. In this type of case with high school dropouts there may be a need to set up an informal organizational chart, which introduces flexibility into the structure. The kids that will be participating in these programs may be working at a job, and need to set time for education at night or vice versa. Having a flexible schedule can help provide time for all of the students to benefit from. This type of structure can be categorized under the heading of matrix organizations. This struc ture would have the need for more than one supervisor for the employees. Sometimes this type of chain of command can run into problems such as power and authority. However, the benefits may well outweigh the costs if better decisions are made, if they are more widely supported though out the organizations, and if they prevent the alienation that so often accompanies a rigid, bureaucratic structure. Community and Environmental Factors This organization will need to do an assessment to find out the targeted areas of the schools with the highest dropouts occurring recently. Speaking with the school’s superintendent and principals in the area will be able to provide vital information of the student’s history. Strategic planning is always anticipate changing community needs, demographics, economics, location of population centers, and other such variables that is needed for the organization. Government-funded programs by far are the major source of funding for social service programs in federal and state governments. This type of funding tends to be organized around the population groups and problem areas. Dropout high school students will fall under this type of funding. Liederman (1995) points out policy and practice tend to follow social and economic swings and to adapt to changing conditions. Local agency directors who expect to receive funding for services that fall within the child welfare networks can improve their chances for participation if they keep track of proposed programs, legislation, and funding streams initiated at the federal and state levels. By participating in the political process, an agency director, board member, or selected staff members can become integral parts of the decision-making processes and will understand the rationale and the politics of government funding. This knowledge puts an agency director and other participants in a position of strength when the time comes to submit grant or contract proposals to fund agency programs. There is also a possibility that the government agency may grant fund to a family-service agency to strengthen its foster care recruitment, training, and licensing program. The government agency would be awarding the agency a grant to carry out its own programs because these programs benefit the community, and the agency does not have the necessary resources to increase or strengthen the program on its own. (Kettner & Martin, 1987). Human Resources This department consists of selecting, hiring, and retaining the optimum mix of staff. These factors include finding mutual support, leadership, and mentoring. Being able to find the right mix is difficult, but can be done with careful planning and of a clear understanding of what types of people  work best together to achieve high levels of productivity while demonstrating a firm commitment to the organizations mission. A core or hub around which human resources planning revolve is made up of three elements: human resources law, a profile of staff needs, and a job analysis for each position. With these elements at the core, a plan is developed that involves (1) recruitment, (2) selection, (3) orientation, (4) supervision, (5) training and development, (6) performance appraisal, (7) promotion and career development, and , if necessary, (8) termination. Human resources plan is compiled with a clear sense of direction and vision focusing on the qualities and characteristics that are needed to achieve the organization’s mission, goals, and objectives. Human resources will need to find the professionals who will give everything they have learned and more to help dropout kids finish their education. The final decision involves a series of final steps prior to making an offer of employment. These may include any or all of the following: (1) final evaluation of candidates by the selection committee, (2) final check of references, (3) recommendation by the selection committee to the hiring authority, (4) the job offer, and (5) notification of unsuccessful candidates of their status. Human resources have a big responsibility to choose the best candidates to work these children. Let’s hope the each student passes with flying colors, and will succeed in all that life has to offer them.

The environment British Airways Essays

The environment British Airways Essays The environment British Airways Essay The environment British Airways Essay Throughout this assignment I will look at the environment that British Airways operates in and try to critically analyse its current and past strategies. I will make full use of theoretical models and show how they can be useful to BA. It will also be beneficial to try to find areas in which they could improve which would result in increased profits and efficiency. British Airways is one of the worlds largest fleet airlines and the company runs routes covering almost every corner of the world. Traditionally the companys strategy has been run in accordance with the design school. This basically suggests that those at the top of the company are the ones who are making the decisions with little regard to the external environment in which they are in; they also have very little regard for what their customers actual needs are they simply believe that the customers needs are the product that they supply. One of the main and most influential critiques of this school of thinking is that the company does not know its own strengths and weaknesses so therefore can never truly be at its most competitive. In the beginning of the 1980s BA realised that they were experiencing difficulties with increased competition from other airlines. During the early 80s their profits were falling dramatically. This made them realise that they had to change their management style. They didnt make the transition to a new management style straight away but they did change their mission statement and put a lot of effort and innovation into implementing it. This is when the famous advertising slogan came into effect the worlds favourite airline. The new mission statement stated that BA wanted to be the undisputed leader in world travel and they wanted to set new industry standards using better technology to ensure better and more competitive prices for their customers. Although we are now in 2003 little has changed in the mission statement, the most significant addition is the pledge to try and be more eco-friendly. From the 1980s up to September 11th 2001 BA continued to enjoy growth both with their market share and in the stock market. They were offering full coverage of the world as well as a smaller low cost airline. After the events of September 11th in the same way that other major airlines suffered financial difficulties BA did as well. The main problem BA suffered was that they were to slow to react in order to deal with the problems and they only started to begin the recovery program a year after the tragic event. Recent strategic changes have included measures such as decreasing capacity on many routes in order to ensure that there are never any empty seats (i. e. potential profit is maximised). BA has also sold their low cost airline GO in order to concentrate on the main airline. BA is also trying to entice more business class travellers by implementing new seats in business and first class which turn into six foot beds. All these new changes have so far proved to be successful. BA claim that in the last quarter their passenger numbers have risen by 4. 5% and in the stock market their share price has started to rise again. In order to examine exactly how successful the BA strategy has been and will potentially continue to be it is essential to look at the company internally and externally. To look at BA externally the opportunity and threats that it faces needs to be examined first. Since September 11th there are many new threats as well as many of the old threats that used to haunt BA. Due to the fact that BA was still in the design school of management they did not realise these until recently. The fact that they have now realised them is a promising sign as it appears the management style of BA is changing to a more modern approach.

Research Paper Essay Example | Topics and Well Written Essays - 1500 words

Research Paper - Essay Example This war gained heavy criticism and the critics have established that US was wrong in conducting this war. War on Iraq was not justified due to several reasons including: it had no weapons of mass destruction, it was a weak nation, Iraq did not participate in the attack on the World Trade center, led to increase in terrorists, war was ethically wrong, led to loss of allies, higher cost lower benefits, war was fought for self interest over the interest of the community and led to the destruction of the global economy. Body The main official reason due to which US attacked Iraq was that Iraq and Saddam was in control of weapons of mass destructions and these weapons even were expected to include nukes. US might have made a just decision of going to war on this particular reason but later it was figured out that intelligence regarding weapons of mass destruction was misleading and no weapons of mass destruction were identified in the nation (O’Neill, 2012). The basis on which thi s war took place was that Iraq has previous used weapons that were dangerous in nature during the period of 1980s, but all those weapons were either utilized or recognized as unusable during the 1990s (Zinn, 2002). This clearly represents that US attacked Iraq on the basis of obsolete intelligence and the decision of going to war made by the administration of Bush was not justified. The intelligence gathered during the 1990s clearly showed that Iraq was not in possession of weapons of mass destruction and was not a plausible threat either to US or its allied nations. Even Saddam Hussein never had threatened US and neither to its allied force of attacking them. Neither Saddam nor Iraq poised a threat to the neighboring countries and neither the neighboring countries feared Iraq. Iraq had never attacked any of its neighbors since the end of the Gulf War as it had become quite weak and could not afford any war (O’Neill, 2012). US suspected that Iraq and Saddam had close ties wit h the terrorist group Taliban and its leader Osama Bin Laden and the US even suspected that he might have contributed to the attacks of 9/11 (Zinn, 2002). Since 9/11 US has been at a war against terrorism and has been at war with Afghanistan and Al-Qaeda and its leader Osama Bin Laden, Al-Qaeda had openly accepted the responsibility of the 9/11 attacks and even threatened US to attack US and allied nations in future due to which US launched an attack at Afghanistan and stood victorious. But Saddam Hussein had never conducted such threatening activities and should not have been attacked on the basis of terrorism. Instead of wasting resources in Iraq and causing damage throughout the world US should have focused on its war against terrorism in Afghanistan where the real terrorists exist and who continue to not only disturb the US society, but societies all over the world. Attack on Iraq did not lead to decrease in attack conducted by terrorist groups; rather terrorist groups have beco me much stronger due to this war. Individuals living in Iraq and other countries have started raising their voices against US and there are even those who do not appreciate what US did to Iraq, due to this the terrorist groups have gained more men and more personnel to dismantle US as these terrorist groups use the hatred against US to cause destruction in US. Instead of US distributing its resources

Starbucks Corporation Essay Example | Topics and Well Written Essays - 1250 words

Starbucks Corporation - Essay Example Schultz’s II Giomale bought Starbucks and transformed it to what it is today, â€Å"the premier roaster, marketer and retailer of specialty coffee in the world, operating in more than 50countries† (Starbucks Corporation 2). In 1998, Starbucks acquired Tazo, a tea company based in Portland, Ore. and in 2003, it acquired Seattle Coffee Company, which includes Seattle’s Best Coffee and Torrefazione Italia coffee brands (Starbucks Coffee Company 2). Starbucks Corporation is based in Seattle, Washington, USA. In the US, Starbucks operates 4,084 licensed stores and 6,705 company-operated stores; and in Canada, the U.K., China, Germany, Thailand and in other countries 3,890 licensed stores and 2,326 company-operated (Finance.yahoo.com 1). Starbucks’ mission is â€Å"to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time† (Starbucks Corporation 1). Organizational Structure On top of the organizational chart of St arbucks is its Chief Executive Officer (CEO), Howard Schultz. The units directly under the CEO are Marketing, Finance and Administration, Legal and Compliance, Supply Chain Operations, Partner Resources (HR), Public Affairs, Americas, Global Development, Channel Development, Seattle, China and Asia Pacific, EMEA (Europe/Middle East/Africa), Competitive Intelligence and Strategy (The Official Board.com 1). Under the Americas are the licensed stores and the regions of Northeast/Atlantic and Western/Pacific. Global Development includes Development and Greater China, International Development and Support and US Development (The Official Board.com 1). Starbucks has three reportable operating segments which includes the US, International and Global Consumer Products Group (CPG). Another operating segment is the Seattle’s Best Coffee. Products Offered The products offered by Starbucks include more than 30 blends and single-origin premium Arabica coffees, handcrafted beverages compos ed of freshly-brewed coffee, hot and iced espresso beverages, Frappuccino coffee and noncoffee blended beverages, smoothies and Tazo teas (Starbucks Corporation 2). Aside from beverages, Starbucks also offers fresh food which includes baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. Their stores sells merchandise such as coffee and tea brewing equipment, mugs and accessories, packaged goods, music, books and other gift items (Starbucks Corporation 2). Other countries such as Canada, China, Denmark, Finland, Germany, Ireland, Japan, Korea, Mexico, Norway, UK and U.S. offer consumer products such as coffee and tea, both whole bean and ground (Starbucks and Seattle’s Best Coffee brands), Starbucks VIA ® ReadyBrew, Starbucks ® K?Cups ® portion packs, Tazo ® tea filterbags and tea latte concentrates (Starbucks Corporation 2). Ready-to-Drink (RTD) Starbucks ® bottled Frappuccino ® coffee drinks, Starbucks Discoveries ® chilled cup coffees, Starbucks Doubleshot ® espresso drinks, Starbucks Doubleshot ® Energy+Coffee drinks and Seattle’s BestCoffee ® Iced Lattes, Tazo ® bottled iced and juiced teas are sold at Starbucks’ stores (Starbucks Corporation 2). Some outlets also sell Starbucks ® Ice Cream: Super?premium coffee and coffee?free flavors. The product mix of a Starbucks store varies depending on the location and the size of the store