To Each Waste Its Dumping Site

Introduction Globalization process has had several impacts on the social economic and political spheres. The effects of globalization have really been debated on by several scholars and other interest groups who have always questioned its effects on the human beings and the environment at large. For example some people have always argued that it has done more harm than good to the developing countries, while others also contend that it has enabled the developing countries advance socially, politically and also economically.Advertising We will write a custom article sample on To Each Waste Its Dumping Site specifically for you for only $16.05 $11/page Learn More Bauman’s Arguments on Wasted Lives Zygmunt Bauman is one of those people who have made critical analysis of globalization. According to him, globalization has led to a lot of trouble to human beings. The following are his arguments about globalization. Globalization has been discussed so mu ch in the current political discourses but very little has been done by various stakeholders to formulate laws that can govern it. Increasing Cases of International Crimes Criminal cases are increasingly becoming international yet there are no effective laws to curb its spread. Criminals have become very difficult to deal with simply because they have got a lot of resources which they use to protect themselves from penalties. The government has since resorted to dealing with minor cases involving immigrants who engage in petty offences such as violence and petty theft. In addition to this, the global environment gives the criminals a chance to interact freely and do business just like ordinary citizens and this has also been attributed to lack of effective international laws. The international laws that are used to govern globalization have been extensively abused by various countries especially the developed ones who have always used it as an avenue to defend their inhuman actions against the developing countries. The international community has also failed to deal with its obligations. They tend to shy away from the complicated problems and issues but they instead focus on the things they can achieve easily in order to disguise people that they are indeed working had to save human beings. Refugee Problem in Developed Countries Many people from developing countries have always found there way to the developed countries like USA through government support. This has always been done without the consultation of the people who are likely to be directly affected by the influx of immigrants in their country. The process of colonization also led to the division of the world into various artificial territorial boundaries. Apart from this, a lot of wealth was drawn from the countries which were colonized by the European countries. This led to such countries remaining economically poor while the European countries developed. The post colonial period saw several attempt s by the liberated countries to transform themselves from colonial domination to self governance. In the process of transformation, they also developed security measures to curb international crime. The manner this has been done in most African countries is questionable. For example security is always tight at the international entrance and exit routes like air ports while the local boarders remain porous and people can easily sneak in illegal things into a given country.Advertising Looking for article on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Global Pollution Pollution has currently taken a global dimension in which there is pollution in every part of the world. Human waste has been noted to be on the increase and it has actually reached its optimum level. Developing countries in Africa have not been spared because they also received modernity which produces these wastes. They however lack the capacity to handle these wa stes. African countries have been faced by many challenges especially poverty and civil wars. The Europeans have dominated the investments in Africa hence Africans cannot compete with them favorably in trade. This has led to massive unemployment. Civil wars, terrorism and rebels have strained the economies of some developing countries. The developing countries have been seen to be only excelling in the production of refugees. It has been realized that most of developing countries create problems for themselves locally and then they seek international assistance. Challenges Faced by Refugees Refugees who migrate to USA have always faced many challenges and they always lack the chance to be fully integrated into the new world. They have always been seen as human wastes that cannot bring any positive change. Since the dumping places are now over stretched due to a high production of human waste, the refugees are now left to stay in squalid conditions in their territories. The humanitar ians who have always claimed to be main people helping refugees have also done nothing good to help them improve their status. By simply removing them away from the rebels they are actually assisting the rebels to continue being extremists. They should negotiate with the rebels in order to provide a long term solution to the conflicts. The government of USA has not been keen to help the black population in America and it has always used their residential places as one of their dumping places. Areas inhabited by many blacks are being subjected to a lot of inhuman treatment. For example security measures have been very tight in their towns not because they are being protected but just to ensure that they do not engage in criminal activities. There is a general suspicion that the black communities in US are criminals and the government is doing everything possible to quarantine the movement of the black youths who it believes can breach security. The schools accessed by most of the bla cks can only be compared to correctional facilities. The education offered to them cannot help them to achieve any thing good in life. Many prisons are being constructed at the expense of providing better services to the community. Economic Development Many countries trying to develop their economies have always looked for guidance from USA but this has not been successful. Even the US government has faced several economic challenges which it is grappling with. The countries that seek financial assistance from them are always given the assistance with several conditions attached to them.Advertising We will write a custom article sample on To Each Waste Its Dumping Site specifically for you for only $16.05 $11/page Learn More This has been used as a mechanism to continue exploiting the developing countries. For example the loans and grants from the developed countries are always very expensive for most of the developing countries to service. Changing Glo bal Relationships For several years the global relationship among various countries has revolved around commercial activities. This mutual relationship is slowly taking a new dimension and various countries are now ganging against each other for the purpose of military confrontation. Terrorism is also increasing and some countries have been seen to favor its course by funding the rebels. It has also been realized that most of the conflicts that we currently have between some countries have been championed by external forces. Various governments have also failed to honor the law and this has led to many inter tribal wars in many developing countries. Conclusion From the above discussion it is clear that globalization has continued to extend the European hegemony in the developing countries and they simply treat Africans as wasted human beings. The only way Africans can solve these problems is through finding domestic solutions to their problems. Works Cited Bauman, Zygmunt. Wasted li ves: modernity and its outcasts. New York: Polity, 2004. This article on To Each Waste Its Dumping Site was written and submitted by user Malaki Daniel to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Career Aptitude Test Find a Job That is the Best Fit for Your Personality

Career Aptitude Test Find a Job That is the Best Fit for Your Personality If you’re the type of person who always knew what career you wanted to go into, and are astoundingly happy and secure in your career path, then you, my friend, are doing great. If you’re not sure you’ve made the right career choices, or are feeling increasingly restless in your job, then you, my other friend, are in good company. Maybe you picked something that interested you right out of school, but have come to find that you’re no longer so keen on the field. Maybe you picked your job or career because you thought it would be totally different. Whatever the case, you don’t have to make your decisions (stay or go? What do I want to do?) blindly. There are a variety of tools available that measure your strengths and weaknesses such as career aptitude tests. You’re welcome to find a zen place (beach, shady tree, lonely desert) and think hard about what you want to do with your career. But if you’re like the rest of us, you might need a little additional help to make the best choice. Chances are, you know yourself pretty well- but there are tools that can help you figure out if your personality and approach are a good fit for your career path. And if not, where your strengths might lead you.Why Personality Matters in Your CareerIn the career world, data matters. Your skills matter. Your experience matters. Your references matter. What can get lost in this process sometimes is the real, complete you. Defining your professional qualities and actions on paper is pretty easy (wrangling them into bullet points and concrete examples, slightly less so). What doesn’t necessarily come across in your resume is your personality, the sum total of your experience, outlook on life, sense of humor, values, and priorities. You may have more of a chance to show other sides of yourself in an interview, but it’s still a very limited, controlled environment.Figuring out your personality and work style is more of a person al thing. The better you know yourself and how you react to situations, the more likely you are to seek out jobs and careers that match up with that. It’s like trying on pants. You can like what you see on the rack, and assume that because they’re your size, they’ll be fine. And maybe they will, but if you don’t try them on first, or you run the risk of being happy with said pants when you get them home. On the other hand, if you know the brand of pants well, like the style, and confirm they’ll look good on you before you buy, then you’ll probably be pretty happy with your pants. Career happiness is probably more important to you long-term than pants happiness, so it makes sense that you’d want to apply at least as much care to your career choices as well.Personality also matters to your daily work life, even beyond the choice of a job. It’s a major factor in your success and satisfaction on the job. Are you a leader or more of a platoon member? Can you overcome major differences with colleagues or bosses to get things done? Are you a lone wolf that prefers hunkering down and getting things done over working with a team on a project? Are you an introvert or an extrovert? Do you prefer look at the big picture, or are the small details all you can see?It’s important to understand how you interact at work, and what your comfort zones are. It can be good to push those comfort zones a little for the sake of personal and professional growth, but it’s best to be reasonable about it. If you’re an introvert, a job where you have the spotlight on you just might not be very satisfying in the long term. You can change jobs, but changing your personality is just not very feasible.For more on personality and your career, check out this video: [via OTM Education]So how do we figure out this baseline personality, and start making smarter career decisions? To the internet!How to Figure Out Your PathTh e online world isn’t just good for helping you figure out which Game of Thrones character you would be†¦it also has more serious quizzes that you can use to help you figure out what your own real-life character is (you’ll still have plenty of time later to figure out whether you’re a Lannister or a Stark).Online quizzes and surveys that go beyond Facebook memes can help you really drill down into your character and personality, and figure out where to go from there.Let’s look at some of the top personality/career quizzes and assessments.The Myers-Briggs Type Indicator (MBTI)The MBTI is a general personality assessment that is used broadly by professionals when it comes to evaluating new hires or potential candidates. It assesses personal preferences, like motivation, how you process information, how you view the world, etc. The official test is $49.95, but there are also free versions kicking around as well.How to apply it to your career: Sites like this one have already done some of the leg work in figuring out what types of jobs match your Myers-Briggs personality type.TruityTruity builds on the Myers-Briggs type, and offers a TypeFinder assessment that also identifies your personal strengths.How to apply it to your career: Truity recommends different job types based on your TypeFinder results. The official TypeFinder Personality test costs $29, but smaller subtests (including one to figure out your temperament) are free.PymetricsPymetrics uses games to help gauge your personality, strength, and weaknesses, and match you up with careers and companies looking for your type. It’s not your average personality quiz- the interactive mind games make it feel more like you’re taking a break than taking a test. It’s free to sign up and start playing the games.How to apply it to your career: The site features a matchmaking-type option that lets you find companies that would fit well with your personality. Itâ€℠¢s non-binding, but it can give you more information about the kinds of roles that might suit you.The Johnson-O’Connor Career Aptitude TestThis one is a bit of a flashback to those aptitude tests you took in high school, which you then had to discuss with your guidance counselor in a meeting about Your Future. It’s a pretty straightforward paper-and-pencil test that you can download and take. Also, this test is hosted on Oprah’s website, and as far as careers go, Ms. Winfrey and her media empire are a pretty solid success story, wouldn’t you say?How to apply it to your career: The results on each individual test (there are five overall) show your strengths, and recommend general careers based on those strengths.The MAPP Career Assessment TestThis assessment is free to try, but costs $89.95 to get full results and reports. It’s a 15-minute test where you choose one statement out of sets of three, and is billed by MAPP as the â€Å"most comprehensiv e online career test.†How to apply it to your career: Upon completion of the test, the site promises to match you to five different careers based on the results. This can help point you in a particular direction (or away from another).The O*Net Interest ProfilerThis one is sponsored by the U.S. Department of Labor, and is more career-interest-oriented than personality-oriented.How to apply it to your career: Based on your results, you can search the Department of Labor’s database for more information on your recommended career paths. You can also search based on experience, education, etc., meaning you can find jobs that will be a good fit for you based on where you are right now.What Happens Once You Know Your Personality?Once you’ve got a better sense of what your personality type is, you can start drilling down into what that means for your actual career. The intersection of personality and career is a pretty hot one right now, and there’s a growing num ber of resources devoted to matching your job to your personality type. Many of the test sites above have direct resources for searching for jobs that match you (rather than the other way around), but you can also just start looking up categories of jobs. [via Business Insider]You should also start looking at job descriptions for key words. If your strengths lie in teamwork, look for positions that call for collaboration. If you’re still not sure what kind of job would be best for you, dive into a job search site like Indeed or Monster and start reading through different types of job descriptions, even if you’re not immediately interested in the job itself. Remember: in this exercise, the more information you have, the better.Personality insight is also helpful for things like networking. Knowing whether you’re an introvert or an extrovert can help you find ways to approach new contacts in a way that suits your style (meet for coffee or email back and forth?).Al so, personality tests aren’t just for people looking to jump ship to another job- knowing your strengths and comfort zones can help you modify your current job to be more comfortable. You can take this info and have a conversation with your boss about how to work more efficiently based on your personality, or how to re-prioritize in order to meet your goals better.Your long-term career happiness depends on a lot of things (job, salary, benefits, coworkers and bosses), but the most important thing is you. And the more info you have about yourself and your needs, the better prepared you’ll be to meet your goals and be satisfied with your career.

Leadership Theories Article Example | Topics and Well Written Essays - 500 words

Leadership Theories - Article Example orting leadership style for employees that are unmotivated but skilled, and observing leadership style for employees that are skilled as well as motivated. Wharton Professor Robert House developed the path-goal theory of leadership (Basu, 2014). According to this leadership theory, leadership style impacts employees’ performance and job satisfaction. Successful leaders establish goals and lay out clear path in front of employees so that they may be able to achieve their goals. Leaders also play a role in clearing obstacles and providing employees with incentives for milestone achievement. Leaders should support employees to improve their confidence, instruct them on ambiguous tasks, and demand from them when they look unmotivated. This requires constant and frequent interaction between the leader and followers so that employees may be included in the decision-making process also. The fundamental concept on which the path-goal theory is based is the way rewards are used by the leaders to motivate the workforce. It is the situation that depicts the type of rewards which would suit. The situational model of leadership is more elaborative in offering suggestions regarding the ways in which leaders should change their style as per the demands of the different situations. In order to be effective as leaders, leaders should first prioritize their tasks, then they should evaluate the motivation and skill of employees, and then the leaders should decide which style of leadership to adopt on the basis of the information collected in the first two steps. Leaders might also need to use different styles in combination to deal with the different organizational personnel. On the other hand, the path-goal theory suggests leaders to identify the skills of employees before assigning them responsibilities, and convince them that they are capable enough to perform the assigned tasks successfully. Successful employees should be rewarded for their good performance. There are

Overview of the Israel-Palestine conflict Essay

Overview of the Israel-Palestine conflict - Essay Example The conditions got exacerbated due to violent tradeoffs between both sides in their short span of history. Right from the 1948 Arab-Israeli War, to the 1967 six-day war, and recent spate of suicide bombings from Palestinian side, in response to Israeli disregard to basic human rights needs of Arabs in the country. In this whole uncharacteristic mess, if there is light at the end of the tunnel, it is due to the number of peace treaties signed between the two sides, at the mediation of third parties like the United States and EU. The United Nations, on the other hand, has been the most important stabilizing force and this addresses the central question raised in the essay: What are the different sister organizations of the UN, instituted specifically for the Palestine problem What are their roles in relation to providing aid, relief and succor to bedraggled Palestinian civilians due to the never-ending nature of the problem What should be the future course of action, for the UN, and its sister organizations, in the era of changing global geopolitics, particularly the change in Government in Iraq, US stand-off with Iran, and the general climate in the Middle East The United Nations influence, however, has often been sidelined by major powers in the Security Council, especially the United States from time to time. A chapter in the UN peacekeeping guidelines handbook, contains harsh provisions with respect to "threats to the peace, breaches to peace, and acts of aggression", but often drastic measures taken by the UN are subjected to Veto disapproval (Zacarias, 1999). Under these provisions, the UN established its first UN Emergency Force (UNEF I) in 1956, and in 1965 again, a framework of peacekeeping was formed (Zacarias, 1999). But, a bipolar world then, and reverse ideologies made it impossible for the UN to act at its own discretion, as a peacekeeper in the Palestine problem (Zacarias, 1999). Whenever the strategic interest of a superpower was at stake, it was easy to ignore the UN mandate (Zacarias, 1999). However, since the end of the Cold War, there has been a resurgence in the UN's actual "powers" vis--vis International disputes resolution. It was the UN that facilitated Soviet troop withdrawal in Afghanistan, led to a peace agreement in Central America, led to political transition in Namibia, and undertook aid and peacekeeping efforts in many other places such as Gulf War Iraq, Somalia, Sudan, Rwanda, Bosnia, Kosovo, Afghanistan and Iraq in recent times (Zacarias, 1999).

What I've learned from men by Barbara ehrenreich Essay

What I've learned from men by Barbara ehrenreich - Essay Example I don’t agree when she said that we may be able to learn from men what to do with anger (227), as women have long since learned to express anger in a civilized way, positively producing the desired effect, making men realize that women are able to stand for themselves. That does not lessen them as women. Instead it makes them women with substance. Women can be very aggressive but not rude, acknowledging their talents, abilities, skills and success with humility. Expressing oneself nicely rather than looking and waiting for a fight, makes a person better understood and listened to. Women today acknowledge that having education, firm character, belief in oneself and humility, do not make them less of a woman, but rather leads to essentially being a lady. For me being ladylike empowers a woman in getting what she wants. I believe that how you act and treat others determines how others act and treat you. Ehrenreich, Barbara. â€Å"What I’ve Learned From Men† From Idea to Essay 2009: A Rhetoric, Reader, and Handbook. McCuen-Metherell, J.R. and Winkler, A. Boston, MA: Wadsworth, Cengage Learning, 2009. 224-227. Google Books. Web. 5 March

E-marketing strategies for Nestle

E-marketing strategies for Nestle Consumers buying behaviour and want often changed rapidly as the trend of the market and the current fad had worked closely with the advancement of technology. Marketing has also moved to helping the buyer to buy rather than the traditional way of advertising that more towards to helping seller to sell which lead to companies to use the Internet as the effective tool to provide the customer with information and gained their buying decision whilst develop a lasting relationship. (Charlesworth, 2009). There are numerous of companies set up their business online, as a result, each business owner has to come out with new and appropriate e-marketing strategies in order for their company to be one step further or stay competitive with its rivals. As in the food manufacturer industry, Nestlà © (M) Bhd. had growth and made expansion throughout Malaysian which became the trusted names in every household from generation to generation. As to move along with the current fab, Nestlà © (M) Bhd a lso breaking its traditional ways of advertising and penetrate into the Internet world in order to stay on top of the summit of food manufacturer leader in the country and increase the company Return on Investment. 2.0 Introduction E-business has become in vogue because of it benefits such as cost effective, enable better customer relationship, gaining competitive advantage and etc. By making the appropriate and critical use of e-marketing strategies and practices through Internet, companies can achieve their objectives and sustain competitive advantage over its rivals. As for this report, Nestlà © (M) Bhd. will be chosen as the case study. Nestlà © Malaysia is the food manufacturer which manufactures its products in 7 factories and operates from its head office in Mutiara Damansara, and 6 other offices in Malaysia. Nestlà © Malaysia manufactures more than 300 Halal products with the brand name such as MILO, NESCAFÉ, MAGGI, NESPRAY, KIT KAT and etc. (See Appendix 1 for Nestlà © Malaysias history) In this business report, it illustrates e-marketing strategies of Nestlà © (M) Bhd. that can be adopted to achieve the objective of the company, which are likely to produce the best of Return on Investment (ROI). In order to achieve this objective, Nestlà © (M) Bhd. can: Build and market Nestlà © Brand via internet Advertise and attract more online users to Nestlà ©s website Improve online sales and boost business profit Develop and build relationship with customer base The e-marketing strategies recommended to Nestlà © (M) Bhd. to implement to achieve the company Return of Investment (ROI) as mentioned above are website development, viral marketing, affiliate marketing, search engine optimization (SEO), domain name, online advertising and email marketing. 3.0 E-marketing Strategies Nestlà © Malaysia can be Adopted to Achieve the best of Return on Investment (ROI) 3.1 Website Development To achieve the objective of Nestlà © Malaysia to produce the best of Return on Investment (ROI), developing and designing a good website is the most important and initial stage in the e-marketing strategies. Based on the Internet World Stats (Figure 1), Asia has the highest percentage of Internet users in the world; this shows that Asia is an Internet-mature country among the world and this indicates a potential online market whereby Internet is currently a fad tool for them to look for information, therefore, a quality website design is a key to attract more online users to Nestlà © Malaysias website. 3.1.1 Presentation Based on Dr. Wilson (2003), the splash pages which is the home pages with dancing logos powered by Macromedia Flash technology designed to annoy and turn away visitors before they reach the real home page. Charlesworth, (2009) states that a website should be designed for its target readership and is easy to find information. In the case of Nestlà © Malaysia, some of the webpage of it brands such as NESLAC, MAGGIE are designed with Flash type technologies. Nestlà © Malaysia can improve on this area because a web page is designed for key audience and sending messages around their needs and glossy graphic form the Flash will grabs attention and brand association from the audience. (Tobin, 2008). Nestlà © Malaysia also has to ensure that the entire site is consistent, with every page in the site is follow the same layout and structure. Besides, in terms of the subject of the page width, the site should be user printed friendly by setting the page width not more than the maximum width of 750 pixels to conveniences the visitors when they want to do print-out from the site. The site also should avoid using the large images especially on the front page as this will slower down the download time of the site and simply turn away the impatient web users. (Charlesworth, 2009). 3.1.2 Usability According to Charlesworth (2009), website usability is to aid visitor to achieve their objectives for visiting the site in the simplest as easiest way. Most of the Internet users are used to a certain user interface elements where they usually reluctant to learn or adapt new thing with just to use the website. Nestlà © Malaysia should design its sites with a clear categorization of its brands. In a case of a user would like to look for the information regarding Growing Up Milk, the site should easily link to the user, e.g. Brands > Milk > Growing Up Milk > NESPRAY. This is vital as a smooth visitors flow will definitely adding percentage of turning an Internet browser into e-shopper. As Nestlà © Malaysias website comes along with many pages with its myriad of product brands, the navigation of the site should be taking into account. This is because some of the users might not arrive on the front page when they enter the site, so there is a possible risk for this potential users might not aware of other content from the site. Nestlà © Malaysia should ensure that the in-site search facility they provided will offer a marketing message, i.e. search again, whenever there are no matching products for the users particular search. 3.1.3 Content According to Chen Barnes (2007), shoppers make purchase decisions based on the information provided by the sites. Besides, content is being recognized by the users where a successful Internet presence has always been about effectively delivery of the information of the visitors wants Content is king!. Nestlà © Malaysia should always -update the content of its site by providing the latest and useful information of the product for each of its brands. Nestlà © Malaysia also can give a description of ingredients used, dietary exchange per serving and allergen information such as eggs, milk, soy to steer clear of consequences of customers who are allergic to certain ingredients of each of its brand products. By adopting the web as a commercial medium, Nestlà © Malaysia can benefited in a way that it can deliver its products such as products promotion, newly launched products through a direct and information oriented manner to the web users. This can help Nestlà © Malaysia to lower their cost for postage, printing cost, television commercial cost that incur when using the traditional advertising. 3.2 Viral Marketing Viral marketing have the extremely powerful effect in the form of word-of-mouth advertising techniques which utilizes the popularity of online social networks, forums, email, blogs and other resources to deliver marketing message and hence bring exponential business growth. Nestlà © Malaysia can market and build its brands through these channels such as Facebook, MySpace, Tagged, Twitter. According to Figure 2, more than 30 billion pieces of content such as web links, news stories, blog posts, notes, photo albums, etc had been shared each month in Facebook. Nestlà © Malaysia can use Facebook to build the brand of its products as the company can target these number of users in Facebook to promote the brands. For instance, Jane a Facebook user who shared her newly experiences on the taste of Nestlà © new products, MAGGI ® TASTYLITEà ¢Ã¢â‚¬Å¾Ã‚ ¢ Atta Whole Wheat Instant Noodle by uploading pictures of her having the noodles will certainly draw the attention of her Facebook users friends to browse on the Nestlà ©s website. This can lead to the increase of sales of Nestlà © and helps Nestlà © to achieve the Return on Investment. Based on the graph above (Figure 3), the numbers of visitors to Twitter.com in May are exceeding 20 million. The users of Twitter often post their daily status on their account and many user of Twitter will follow their friends tweets. This can help Nestlà © if for instance, Alan a Twitter user who satisfy after experienced with Nestlà © products and posted the review on his Twitter account, this will more likely to let his friend who follow his tweet will make purchase of Nestlà ©s product if they have read positive comments from the tweet. 3.2.1 Criteria that requires for Successful Viral Campaign Nestlà © Malaysia has to ensure that the information on its site is: Easy to forward For instance, Nestlà © should making sure that its website enhance a good usability techniques that will make the receiver to pass the information of the sites on to others. The Nestlà © site can add in the email to a friend button on every product so the visitors can easily share the information with their friends. (Charlesworth, 2009) Right target audience Nestlà © Malaysia can provide more details information regarding the products so that the receiver will realize which message are suitable to forward to their friends. Take for example, the dairy products from Nestlà © Malaysia can be range from growing up milk to adult milk, therefore, Nestlà © should categorized its products accordingly so that the consumers will only forward the message to their friends in accordance to their needs. (Charlesworth, 2009) Message is placed where it can be seen Nestlà © Malaysia not only can target its products information message and ads on mailing list but it only can place them on an appropriate website, blog. For instance, Nestlà © Malaysia can place its product on the local famous food blog such as Criz Bon Appetite blog because there were many blog viewers who followed the blog and therefore they will also notice on Nestlà ©s ads. (Charlesworth, 2009) 3.3 Affiliate Marketing There were many types of affiliate marketing such as Pay-Per-Click (PPC), Pay-Per-Sale (PPS) advertising, loyalty websites, email lists and etc. Nestlà © Malaysia can use affiliate marketing as one of its marketing strategy to improve its sales while build up its brand and finally lead to produce the best of Return on Investment. For example, Nestlà © Malaysia can advertise its products in ClickBank.com where Nestlà © Malaysia itself become the vendor in ClickBank and wait for the affiliate marketers in ClickBank to promotes its products. Then, the marketers in ClickBank will promote the Nestlà © products on the Internet, if any buyers who click and browse on the marketers link, ClickBank will charge on Nestlà © in the share profits basis upon a successful purchase. This type of charging are knows as Pay-Per-Click (PPC). One of the advantages of Nestlà © through this strategy is that it will have a wider place to sell its products and the more websites that publish by the marketers will naturally provide more customers and create more sales. As through this strategy, it will help Nestlà © to build up the brand name of and at the same time increase sales volume and achieve time efficiency. 3.4 Search Engine Optimization (SEO) Search engine optimization is one of the very potent e-marketing approaches that can help Nestlà © Malaysia in achieving its objective of producing the best of Return on Investment by increase the traffic to its website. This can be done by enhancing the visibility and accessibility to Nestlà © Malaysia website from search engines such as Google, Yahoo!, Baidu and etc. According to the Jupiter Media Metrix, surveyed resulted that 47% of web users said that the most common way they find products or online stores is through search engines. The top 10 results to the search query get 78% more web traffic as compared to the subsequent listing. (Strauss, El-ansary, and Frost, 2003). 3.4.1 Comparison of daily traffic rank trend between Nestle Malaysia Berhad Unilever Malaysia from Jun-Aug10 of both Based on Figure 4 5, Nestle Malaysia ranked number 205,070 while Unilever Malaysia ranked number 1,199,354 in the world according to the alexa traffic rank. This indicates that Nestle Malaysia had a very low percentages visitors visit on their sites as compared to its competitor, Unilever Malaysia. The fraction of visits to the site referred by search engines for Nestle Malaysia is roughly 11% while approximately 45% for Unilever Malaysia. Unilever Malaysia is relatively popular among users in the city of Kuala Lumpur which ranked #14,163. Figure 6 illustrates that Google dominated the market share of search engine in Asia which is about 86.30 percent out of the total market share. In order to gain competitive advantage and to increase the website traffic, Nestlà © Malaysia should adopt search engine optimization strategy through the famous search engines Google. Besides, Ottos Cookies also can place their advertisement in Google AdSense so that online users will aware of Ottos Cookies website that appeared on the various websites of Google. This also can help Nestlà © Malaysia to gain more visitors to their websites. 3.4.2 Advantages of Search Engine Optimization (SEO) The advantage of search engine optimization is that it can deliver Nestlà © Malaysia website among the top ranked sites in the web. There will be a greater likelihood of internet users visiting Nestlà © Malaysia website if it is ranked on top of the first page as compared to the website ranked at third or latter page of search engines. Moreover, search engine optimization also aids Nestlà © Malaysia in promoting the brand on the related award Nestlà © Malaysia has won such as the Asian Marketing Effectiveness Awards (AMEA) 2007 from the NESCAFÉ Kick-Start category. This will definitely lead to the visitors decision and assist visitors to come up o purchasing Nestlà © Malaysia products. 3.5 Domain Name The domain name of the company is the fundamental when considering the website as the company brand. According to Murphy and Scharl (2007), an effective online presence is crucial to a brands internet success whereby a successful online presence came in place. This can be successful when customers can found the brand name when they type the brand name followed by the global or the country suffix in the search engines. By using the company trademark or its brand name can certainly helps consumers to quickly find the site and adds power to the brands. (Strauss, El-Ansary, and Frost, 2006). This is added-value to Nestlà © Malaysia which registered the domain name with the local country suffix as nestle.com.my. Besides, Nestlà © Malaysia also can create multiple domain names to cover variations of it products brand as well by using the top search engines- Google to promote its domain name. This can help Nestlà © Malaysia to promote its websites and attain more online users to its site. 3.6 Online Advertising Nestlà © Malaysia objective is to produce greater Return on Investment by creating brand awareness of the public through the medium of Internet. As for this, Nestlà © Malaysia can use the online advertising as it is the powerful tool to start and strengthen relationships with customers in brand promotion. Nestlà © Malaysia can place their advertisements of their various brand of product through the web. For instance, Nestlà © Malaysia can apply one of the forms of paid advertising models such as Pay-Per-Click (PPC). (Charlesworth, 2009). By using Pay-Per-Click advertising, Nestlà © Malaysia can place their advertisement in Google AdWords whereby Nestlà © Malaysia advertisement will appear in the search results of Google when people search on Google using one of its keywords. For instance, the keywords of good food, good life will immediately link Nestlà © site on top of the search engines. Nestlà © Malaysia will only have to pay to Google on performance when the users click on the advertisement of Nestlà © Malaysia. However, the keyword bid in Google also might be affected by the Clickthrough rate (CTR). The keyword bid of Google are depends on its quality score. If the previous ads of Nestlà © Malaysia had been attracting many clicks from the users, naturally this good track of record will gain more credit. This is a disadvantage for the first time advertisers as they will be penalized as they do not have record of history. (Charlesworth, 2009). With the increase number of information, people and time spend on Internet; Nestlà © Malaysia can easily promote its brand through online advertising. Besides, by using the Pay-Per-Click advertising, Nestlà © Malaysia can easily track the number of people who gets to know their advertisement and this can help them to trace the popularity of their brand in the Internet and also the effectiveness of their advertisement. Moreover, Nestlà © Malaysia also can advertise its brands on the blog and forum in the form of banner ads. For instance, the famous social media sites such as Blogger, Lowyat.net forum and etc. There is also community websites where Nestlà © Malaysia can post its ads as the content of the community websites is decided by the community members. (Charlesworth, 2009). In addition, online advertising also has greater range as compared to publications such as TV advertising which cater to a particular geographical area. As Internet can reach people around the world, Nestlà © Malaysia brand will be recognized globally and hence this can create business opportunity by bringing Nestlà © Malaysia out of the country. 3.7 Email Marketing Nestlà © Malaysia can specially create lists of consumers who agree to receive email to have the privileges to redeemed special rewards such as gift certificate from Nestlà © Malaysia to attract consumers to give them permission to email them on relevant news from Nestlà © Malaysia. This can attract more consumers to visit their website and at the same time brush up Nestlà © Malaysia brand name. Additionally, Nestlà © Malaysia can request the consumers email address and information used to registers a site when they make an online or offline purchase. By doing so, Nestlà © Malaysia actually can give online memberships to their customers who register to their websites and for every new registered customers will entitle extra discounts when make purchase on their products. This can help Nestlà © Malaysia to targets their consumers based on geography, age, income, spending powers and etc. Nestlà © Malaysia gets to build and maintain the relationship through a variety of communications such as newsletters, special offers or promotions to members, and customer services. With email marketing, Nestlà © Malaysia can transmit their email about the company products and services promotions instantly to the potential customers with literally just the click of a mouse and this factor already make email marketing strategy an extremely cost effective. In addition, as compared to offline normal postage, email advertising is faster and convenient. There are also no printing and postage charges required for email advertising. 4.0 Conclusion and Recommendation It is important to Nestlà © Malaysia to have a better understanding on how the e-marketing strategies will bring effects towards achieving the company objective of producing the best of Return on Investment. Applying the appropriate strategies based on the company needs will help the company to stay competitive and stand strong in the market. In order to be better and having more opportunities than the rivals, the e-marketing strategies that chosen by the company also must compatible with current fad of the market and be creative from others in the sense that it also should applicable to the company. (3310 words) 5.0 Harvard Referencing 5.1 Book Resources Charlesworth, A., 2009. Internet marketing: a practical approach. Slovenia: Butterworth-Heinemann. Strauss, J., El-Ansary, A. and Frost, R., 2006. E-marketing. 4th ed. United States of America: Pearson Prentice Hall. Turban, E., King, D., Viehland, D. and Lee, J., 2006. Electronic Commerce A Managerial Perspective. 4th ed., United States of America: Pearson Prentice Hall. 5.2 Electronic Resources Alexa Internet, 2010. Nestle Malaysia Berhad. [Online] Available at: http://www.alexa.com/siteinfo/nestle.com.my# [Accessed 20 August 2010]. Alexa Internet, 2010. Unilever-static Version. [Online] Available at: http://www.alexa.com/siteinfo/unilever.com.my [Accessed 20 August 2010]. Available at: http://www.crizfood.com/ [Accessed 15 August 2010]. ClickBank, 2010. [Online] Available at: http://www.clickbank.com/index.html [Accessed 16 August 2010]. Facebook ,2010. Press room: Statistics. [Online]. Available at: http://www.facebook.com/press/info.php?statistics [Accessed 18 August 2010]. Folio Snap, 2010. Twelve reasons not to have flash website. [Online] Available at: http://www.foliosnap.com/whynotflash.php [Accessed 10 August 2010]. Google AdSense. Maximize revenue from your online content. [Online] Available at: https://www.google.com/accounts/ServiceLogin?service=adsenserm=hidefpui=3nui=15alwf=trueltmpl=adsensepassive=truecontinue=https://www.google.com/adsense/gaiaauth2followup=https://www.google.com/adsense/gaiaauth2hl=en_US [Accessed 22 August 2010]. Google Adwords. Advertise your business on Google. [Online] Available at: https://www.google.com/accounts/ServiceLogin?service=adwordshl=en_USltmpl=adwordspassive=trueifr=falsealwf=truecontinue=https://adwords.google.com/um/gaiaauth%3Fapt%3DNone%26ugl%3Dtruegsessionid=dv6snIDEoVr750b7WVNf8g [Accessed 25 August 2010]. Internet World Stats, 2010. Internet Users in the World Distribution by World Regions 2010. [Online] (Updated 30 June 2010) Available at: http://www.internetworldstats.com/stats.htm [Accessed 9 August 2010]. Maggie, 2010. Lets masak-masak. [Online] Available at: http://www.maggi.com.my/ [Accessed 9 August 2010]. Murphy, J., Scharl, A., 2007. An investigation of global versus local online branding. International Marketing Review, [Online] 24(3), pp. 297-312. Available at: http://www.emeraldinsight.com/10.1108/02651330710755302 [Accessed 8 August 2010]. Nestlà ©, 2010. Neslac excella gold. [Online] Available at: http://www.excellencebeginsyoung.com.my/ [Accessed 8 August 2010]. Nestlà ©, 2010. Nestlà © insights: Awards and Recognition. [Online] Available at: http://www.nestle.com.my/Nestle+Insights/Corporate+Information/awards.htm [Accessed 23 August 2010]. Nestlà ©, 2010. Nestlà © insights: Awards and Recognition. [Online] Available at: http://www.nestle.com.my/Nestle+Insights/Corporate+Information/awards.htm [Accessed 23 August 2010]. Nestlà ©, 2010. Nestlà © insights: Nestlà © in Malaysia. [Online] Available at: http://www.nestle.com.my/nestle+insights/corporate+information/nestleinmalaysia [Accessed 8 August 2010]. StatCounter Global Stats, 2010. Top 5 search engines in Asia from Jan 10 to Aug 10. [Online] Available at: http://gs.statcounter.com/#search_engine-as-monthly-201001-201008-bar [Accessed 21 August 2010]. TechCrunch, 2010. Costolo:Twitter now has 190 million users tweeting 64 million times a day. [Online] Available at: http://techcrunch.com/2010/06/08/twitter-190-million-users/ [Accessed 15 August 2010].

Essay on the Test of Faith in Hawthornes Young Goodman Brown

Young Goodman Brown:Â   A Test of Faith The story Young Goodman Brown is about a man and his faith in himself, his wife, and the community they reside in. Goodman Brown must venture on a journey into the local forest, refuse the temptations of the devil, and return to the village before sunrise. The time era is approximately a generation after the time of the witch trials. Goodman Brown's struggle between good and evil is a struggle he does not think he can face. He reiterates his false confidence to himself repeatedly. Goodman knows what he must do but dreads the deed. Upon entering the forest he is suspicious of every rock and tree, thinking something evil will jump out at him. When he finally does meet someone on the trail, who appears to be of evil origin, he feels confident that he can refuse any temptations. This evil person makes several advances and Goodman refuses. This makes Goodman feel strong until they meet his childhood catechism teacher and see her turned. This act deters his confidence to a great degree. He continues down the trail looking for hope in the heavens but hears onl... ...community. Although these career driven people do not have a book to guide their path, they pursue it none the less. Some of these people have lost, or never had the belief, of reaching heaven, or even its existence. These people are the peers of the believers and set the rules or guidelines for career goals. So in effect the status in the community is a way of saying they are better. The people who do not believe in any god-like being fight in an effort to make their mark on the world, for this is the only they can be recognized or remembered. Â